Palette Ventures

Palette Ventures invests at the intersection of consumer value shifts and the technology that powers their adoption.

We back original ideas from disciplined founders who are uncompromisingly committed to quality, efficacy, and wellbeing. Startups tackling the massive, everyday consumer needs—healthy ingredients, holistic wellness, efficacious solutions, modern care, sustainable innovations & many more—where women control 85% of spending, have been misguided and ignored by traditional venture, where men still control 93% of capital. Palette is here to change that.

As a founder-led fund, we support consumer companies through a nuanced lens focusing on world-class fundamentals and capital-efficient scalability at Seed. We believe in building businesses towards thoughtful, high return exits, resulting in value creation for all stakeholders. GPs Rana Taghdisi Argenio and Nina Faulhaber are Goldman Sachs alums who have spent the past decade within the consumer startup ecosystem as venture-backed founders, operators (across DTC, wholesale & manufacturing), consumer tech venture capital investors (Index Ventures) and value-add angels with a top 5% track record (6.8x MOIC and 58% IRR, comprised of +80% female, + 50% minority and +35% immigrant founders).